CACIQUE. Go Autentico! – PRINT ADS
Yesterday's projects. today's tools.

In 2011, I was asked to art direct and design a series of print ads for Cacique featuring celebrity chef Aarón Sánchez and several of the brand’s legacy products.
These are not the original ads presented to the client at the time — they’re reimagined versions, rebuilt from a fresh perspective and with more experience. The goal was to explore how the work could evolve with today’s tools while keeping the heart of the campaign intact.
I created two visual directions for this redesign:
• one designed for a fun, festive family gathering
• and another with a more elevated, refined tone
Both approaches keep the product at the center and reflect the spirit of a family-owned brand built on tradition.
These redesigns focus on:
• Product‑first layouts where the brand leads and the recipe supports
• AI‑assisted pose and hand refinements for shots we couldn’t physically capture this time around
• A blend of original photography and rebuilt elements for cleaner, more focused visuals
• Staying faithful to the original brand language while modernizing the overall presentation
Chef Aarón Sánchez was incredibly easy to work with during the original production. For the redesign, I created new expressions and positions inspired by his presence on set — keeping the authenticity, but elevating the visual language with tools that simply didn’t exist in 2011.
This isn’t a case study. It’s a re‑imagining — a look at how past work can evolve when experience meets new technology.
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