INSIDE THE NFL 2022-23
Digital artwork created for CBS Sports, inspired by an early motion concept featuring a wrinkled-paper texture and thin flat-color drop shadow. I expanded on that direction by building the full background graphics and bringing the players to life in color—Brandon Marshall, Michael Irvin, Julian Edelman, James Brown, Ray Lewis, and Phil Simms.
Designer: Joseph Rey
Creative Director: Felipe Cerdan
Design Team: Paramount+
© Copyright 2022 CBS Sports
ALTERNATE DESIGN
For the alternate design, I explored different color options and originally planned a step-and-repeat of the NFL logo over the creased paper. We ultimately shifted to Paramount+ blue to strengthen platform recognition and align the artwork with the brand’s look. The final version leaned into a broader sports theme—though the red variation (below) remains my personal favorite.
OTHER COLOR EXPLORES
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