Developed in Photoshop for large-format placement and full digital rollout, this artwork blends a tricolor Italian backdrop with a football stadium and Roman arch, placing the players at the heart of a bold, key art composition.
Serie A Italian Soccer League
The 2022-23 Serie A original digital artwork, above, was designed for CBS Sports. The player spots needed to be interchangeable, depending on which players were moving on in the round robin. The players in this artwork include: Olivier Giroud, Lautaro Martinez, Westin McKennie, Hirving Lozano and Paulo Dybala
Designer: Joseph Rey
Creative Directors: Mark Weinstein, Felipe Cerdan
Design Team: Paramount+
Creative Directors: Mark Weinstein, Felipe Cerdan
Design Team: Paramount+
© Copyright 2023 CBS Sports
Built as a scalable campaign system designed to extend across multiple formats, from social promos and key art to in-platform streaming placements. The artwork was designed to support multiple crops, screen sizes, and promotional applications while maintaining a consistent visual identity across the campaign.
