UEFA Europa League 2024
Digital key art created for the UEFA Europa League 2024 campaign on Paramount+, featuring Mohamed Salah, Paulo Dybala, and Jarrod Bowen. The artwork was designed to align with the campaign’s visual look and feel while supporting the official UEFA Europa League brand.
I selected player images out of hundreds of images from Getty (Mohamed Salah, Paulo Dybala, and Jarrod Bowen), and recreated the orange wave elements in Illustrator from the official brand guidelines, making subtle adjustments for stronger visual flow. Everything was composited in Photoshop to align with the campaign’s digital look and feel.
Designer: Joseph Rey
Creative Director: Felipe Cerdan
Design Team: Paramount+
Designer: Joseph Rey
Creative Director: Felipe Cerdan
Design Team: Paramount+
© Copyright 2024 CBS Sports, © Copyright 2024 Paramount Global
CAMPAIGN FLEXIBiliTY
The design was also structured with flexibility in mind—the layout allowed for players to be swapped or updated for future seasons without disrupting the overall campaign identity.
The Progression Of The Art In Photoshop ^
The visuals were built and refined entirely in Photoshop, from early composite work to final artwork.
On Tablet and Phone ^
Digital Display Campaign Assets ^
728×90 leaderboard, 300×250 medium rectangle, and 300×600 half-page adaptations.
728×90 leaderboard, 300×250 medium rectangle, and 300×600 half-page adaptations.
UEFA Europa League 2024 – Digital key Art