UEFA Europa League 2024 – Digital key Art
This digital key art was created in Adobe Photoshop and Illustrator. I selected player images out of hundreds of images from Getty (Mohamed Salah, Paulo Dybala, and Jarrod Bowen), and recreated the orange wave elements in Illustrator from the official brand guidelines, making subtle adjustments for stronger visual flow. Everything was composited in Photoshop to align with the campaign’s digital look and feel.
Designer: Joseph Rey
Creative Director: Felipe Cerdan
Design Team: Paramount+
Designer: Joseph Rey
Creative Director: Felipe Cerdan
Design Team: Paramount+
© Copyright 2024 CBS Sports, © Copyright 2024 Paramount Global
FLEXIBiliTY
The design was also structured with flexibility in mind—the layout allowed for players to be swapped or updated for future seasons without disrupting the overall campaign identity.
The Progression Of The Art In Photoshop ^
The visuals were built and refined entirely in Photoshop, from early composite work to final artwork.
ON TABLET AND PHONE ^
UEFA Europa League 2024 – Digital key Art