Joseph Rey Digital Art Director - UEFA Europa League

Large-scale artwork developed in Photoshop for hero placements and full digital rollout.

UEFA Europa League – Digital key Art

This digital key art for the UEFA Europa League was designed using Adobe Photoshop and Illustrator. I sourced and selected licensed player images from Getty (Mohamed Salah, Paulo Dybala, and Jarrod Bowen), and recreated the orange wave elements from the official brand guidelines in Illustrator with minor adjustments for visual flow. Everything was brought together in Photoshop to align with the campaign’s digital look and feel.

#UEFAEuropaLeague #MohamedSalah #PauloDybala #JarrodBowen

Designer: Joseph Rey
Creative Directors: Mark Weinstein, Felipe Cerdan
Design Team: Paramount+

The Progression Of The Art In Photoshop ^

The visuals were built and refined entirely in Photoshop, from early composite work to final artwork.

ON TABLET AND PHONE ^

UEFA Europa League – Digital Art 2024-25

The above digital artwork was created using Adobe Photoshop and Adobe Illustrator, using licensed player images from Getty that I researched for the project and the orange waves from the league's own Brand Guidelines. The orange waves were created in Illustrator and placed into Photoshop before each player's image was added, and the coloring, lighting and finishing to the artwork were complete. Players in this artwork are: Mohamed Salah, Paulo Dybala and Jarrod Bowen.

Designer: Joseph Rey
Creative Directors: Mark Weinstein, Felipe Cerdan
Design Team: Paramount+